Problem
Describe the painful problem your prospect is facing. Show them that you understand. Emphasize their frustrations, doubts, and insecurities. Describe specific situations they deal with in their daily life. Use simple, not sophisticated, language.
Agitate
Explain the real cost of staying inactive. What might happen if your prospect ignores their problem in the short, medium, and long term? Describe an undesirable or even intolerable future using visual, specific, and emotional language.
Reframe
Explain to your prospect why they’re struggling. The real reason their situation isn’t improving. What false beliefs are holding them back? Your goal here is to help your prospect see the situation from a new perspective that leads to your solution.
Solve
Now explain the solution. Not your product itself, but the unique method/approach you offer. How it works, why it works (provide proof), and how it’s different (and much more effective) than the false solutions that didn’t work for your prospect.
Offer
Present your product as the obvious solution. A few lines are enough.
Call To Action
Objections
List the doubts, worries and objections your prospect might have that are stopping them from buying your product, then address them one by one.